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Deloitte Consulting
Working as the lead writer for this Deloitte Consulting marketing package, I was responsible for developing the theme, directing graphic design, and producing content. The newsletter, which was part of a package sent out on a quarterly basis, was sent with martini glasses and a shaker to leading sales representatives at Siebel. The readers of the newsletter had all chosen to partner with Deloitte Consulting and, as a result, had closed many deals worth millions. The object of this campaign was to celebrate the Siebel-Deloitte partnership and encourage individuals to choose to use Deloitte Consulting in the future. Since a James Bond movie was going to be released when the readers received their packages, elements of the James Bond mystique are incorporated in the newsletter. This was the first time Deloitte had outsourced the production of this newsletter to Directech. On the strength of this newsletter, Directech secured the chance to produce future newsletters.
Macromedia DevCon 2001 Newsletter : 10/22
Macromedia DevCon is the company’s premiere event. Occurring once a year, this developers’ conference provides Macromedia an opportunity to showcase emerging technology, highlight strategic partnerships, and communicate directly with customers. Each day, I needed to create a newsletter that reviewed key events, provided updates, and reminded attendees of upcoming events. In order to pull this newsletter together under tight deadlines, I needed to work closely with executives, make sure I was aware of any schedule changes, and attend many of the events myself. At my suggestion, I was provided resources that enabled me to adapt the printed newsletter for an online version. The online version, which included streaming video and pictures of the event, was a big hit with attendees and was greatly appreciated by those loyal customers who weren’t able to attend.
Surebridge : The PeopleSoft Experts
Allaire : Spring 2001 Class Schedule
Macromedia : 2001 Course Catalog
