Lead Generation | Resource Centers | Banners | Newsletters
Free Download: Develop and Deploy J2EE Compatible Applications Quickly
I created all the web content for the JRun product line. Since there is a strong correlation between the number of free downloads Macromedia generates and the number of JRun application servers sold, the emails and web content relating to free downloads is central to the JRun team’s marketing efforts. Prospects would click on a link embedded within an email in order to reach this page.
Free ColdFusion 5 Trial and Seminars: Build High Performance Sites Fast
I created all the web content for the ColdFusion product line. One way to encourage sales is to offer free downloads. Another way is to offer free seminars that are led by Senior Engineers. Prospects would click on a link embedded within an email in order to reach this page.
ColdFusion Resource Center
To encourage developers to test and purchase ColdFusion, I was asked by the ColdFusion Product Marketing team to create content for a ColdFusion Resource Center. This resource center would become the centerpiece of ColdFusion online marketing and would serve as a model for other product lines at Macromedia.Macromedia Flash and ColdFusion Integration
After the success of the Go Dynamic campaign, I was tapped to create content that showcased the seamless integration between Macromedia Flash and ColdFusion. As part of the effort to show developers that using Macromedia Flash and ColdFusion together would enhance application development and presentation, the concept of Rich Internet Applications was first introduced. This web page served as a central location that provided developers with technical information, tutorials, and other useful resources.
Would You Row a Boat to China if You Could Fly First Class?
Placed in several trade publications, this banner is designed to catch the audience’s eye. By combining an intriguing headline with unusual imagery and a dynamic use of Macromedia Flash, this banner was credited with increasing downloads by over twenty-five percent.Are Your Visitors Satisfied with a Plain Website?
As part of the wildly successful Go Dynamic campaign, this banner was designed to motivate designers of static websites to use ColdFusion to build dynamic websites. Like the email campaigns before it, this banner ad motivated tens of thousands of designers to find out more about ColdFusion.Macromedia JRun: $1,000,000,000 Wasted
Leveraging a Gartner Group report that had many people in the IT community talking, this banner emphasizes JRun’s value. The rolling numbers that add up to a billion dollars piqued the audience’s interest and using the Gartner Group gave the message an air of objectivity. As a result, the developer response to this banner was immense. After these banners were released, all of the JRun seminars filled up and the JRun web page views increased dramatically.Macromedia JRun: 750,000 Downloads
With the success of the “$1,000,000,000 Wasted” campaign, the JRun Product Marketing team engaged me to create another banner ad that utilized the same visual language. This time, the goal was to focus more on JRun features and benefits. As a result, I chose to use the enormous number of developers who have downloaded JRun because prospects are comforted to know that nearly a million of their peers have already tried JRun. Building on the primary message, I give the audience two good reasons to join their colleagues and try JRun. Like the previous campaign, the response to this ad was very strong.ColdFusion and JRun Join Banner: 1,500,000 Downloads
The success of the JRun campaigns motivated the ColdFusion team to suggest that the teams work together to create a banner that would promote both products on CNET. I was tasked to create the banner. Since the interests and needs of the two developer communities differ greatly, coming up with a combined message was a challenge. Even though it means different things to each community, both groups share a desire to build high-performance sites. Another challenge that had to be met was more technical in nature. We needed to enable JRun prospects to easily reach a JRun bumper page and we needed to enable ColdFusion prospects to easily reach a ColdFusion bumper page. At my suggestion, the external vendor built a floating object, containing the call to action, that moved in response to mouse pointer movement. When a prospect’s mouse pointer was in the ColdFusion area, the object would float downward and reveal more information about ColdFusion. This worked within the JRun area as well. This architecture made the banner more interactive, provided prospects with more information, and helped prospects reach the correct bumper page.ColdFusion MX: Build Your Ideal Server Scripting Environment
The release of ColdFusion MX was central to the Macromedia strategy. It was vital that current customers and prospects understood that ColdFusion MX was not merely an update of earlier products. Built on a J2EE compatible server and including Flash integration, .Net integration, web services, and many other advanced features, ColdFusion MX was the ideal scripting environment for developers. This banner is visually compelling, showcases the latest advancements in ColdFusion, and engages the prospects. A big hit, the response was overwhelming. ColdFusion MX web pages were, at the time this banner was released, the most active pages on the Macromedia website.Macromedia ColdFusion MX
As part of the ColdFusion MX launch, this concept focuses on the principle benefits of ColdFusion MX technology. This banner represents the first time ColdFusion MX was positioned as the premiere Rapid Internet Development solution. Building on earlier marketing efforts, this banner clearly delineates the main product features and offers prospects an immediate opportunity to learn more about the technology.
Macromedia Alliance : Up-To-The-Minute Newsletter
